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Archive for the ‘Layoff’


From new media to old, very old media 1

Posted on October 11, 2009 by Marna

I love my friends and my network that alert me to jobs I might not normally find through my channels.

A writer girlfriend emailed me about a Twitter post she was following.  “They are going to announce a job,” she said. I immediately signed on and followed the Twit to find out what was going on.  They were hyping a marketing director job announcement.  “Follow us for news on how to apply,” they said.  How every exciting and almost contest-y.  Get people following a brand and get those brand loyal folks to apply for a job.

This is the essence of social media.  Imagine my disappointment when they Tweeted a street address and zip code to “mail” my cover letter and resume.  WTF?  It is not 1987, after all.  Who would use a new channel, like Twitter, to promote a job, but then gather the resumes through an old channel like USPS.  If you are going to do that, why not suggest pony express or hire a clown to courier it.  I guess they don’t have a green policy either.

I went to their website and emailed my information in order to reduce my carbon resume footprint.  Several hours later, their info@ responder told me I should mail my resume.  OMG.  Seriously?  I debated if this was a company I’d really want to work for.  No, but I did decide that it was a company full of chuckleheads I’d really like to meet to give them some free marketing ideas.

The resume is in the mail with a nice Betty Davis stamp on it.

My workplace sabbatical – Week 6 2

Posted on September 28, 2009 by Marna

This is going to be my last unemployment summary because not much changes from week-to-week.  I meet unemployed friends for drinks, I make calls, I send resumes, and I have interviews.

One thing that was reinforced this week was how much interviews are like dates.  And selecting a job is like choosing a husband – you really don’t want a beater.

I had an interview with a Fortune 200 company.  I had heard mixed reviews through the years from friends and acquaintances who have worked there.  I accepted the interview out of curiosity.  I had no idea it would be a source of material.

I realized was the last interview of the day.  Not a good position to be in when you find out it was a sausage factory interview process.  All my interviewers were tired.  Two out of three had not seen my resume before I handed it to them.

The HR bitch set me up.

Interviewer #1 had been on staff for three weeks.  He was from a similar background and took the job because he wanted a more stable environment and was tired of ad agencies.  He warned me about long hours and a lack of process.  He was still trying to figure out what the job was.

Interviewer #2 had a year on the first guy.  He spoke of long hours and couldn’t really describe the job except that he needed a sales brochure developed.

Interviewer #3 was tired and frustrated because it appeared the HR bitch didn’t describe the position to any of the applicants.  She went on to tell me there would be long hours, there were opportunities for process improvement, and there have been two people in this position in the last year.  In addition, when I asked if if there was head count to bring a designer on staff, she said, “No, and it doesn’t matter.  The economy is so bad that these contractors are thankful to be here.”

It took me a few years of online dating to figure out some of the code in people’s ads.  Now I know when a decades-established company advertises for someone with a start-up background, that means the division is unorganized and probably in need of better operational management.  In addition, when interviewers really can’t sell you on the company or the position, it probably isn’t going to be a good long-term relationship.  I don’t really need that and a job with no career path.  That recipe will never provide me with success and results.

I sent the HR bitch a thank you email and continued my search.

My workplace sabbatical – Week 5 0

Posted on September 21, 2009 by Marna

As I continue to network and build my LinkedIn empire, there is an undercurrent of panic. I know I have about 45 days to find a job before everything stalls until 1Q10.

I had four dates with my Outtie friends this week. Three of them aren’t even looking. They are enjoying their sabbatical away from tools, underachievers, fakers, and other corporate frustrations. I understand that, but I guess I’m so used to getting laid off that I tolerate and even embrace my workplace (hello characters for writing material), no matter how awful, because odds are I won’t be there long or the business won’t last.

While checking in with a headhunter, I asked her to give me her brutal opinion of the marketplace. “Honestly, for people like you with an advertising or marcom background, it is no different than the dotcom crash or 9/11. It’s just not that bad. People are talking because what we live with all the time other industries are now experiencing,” she said. I think I have to agree with her. I’m finding jobs, even at my level, and I’m getting calls, and this week I had another phone screen. Hell, I even had an acquaintance re-emerge via LinkedIn requesting ghostwriting services.

IMHO, things are looking up. Who knows, maybe I’ll have a job by Halloween. That didn’t stop me this week from telling the bartender at the Daily Pint I’d work under the table for him. Girl’s gotta have a backup plan, even if it involves IPA.

So, while my friends continue to take it easy, I’m still operating under the assumption that looking for a job is a full-time job. I’m working hard to get out of the apartment so that Tex can resume his regularly scheduled programming: full-time, uninterrupted napping.

  • About Marna

    Marna’s writing career started as a Pentagon intern. Early exposure to $500 toilet seat press releases made her appreciate creative nonfiction. Now she has more than 25 years of senior-level marketing and communications success working with Fortune 100 companies, government, nonprofits, small businesses, startups, and agencies.

    Stats: 378 Posts, 132 Comments

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