Don't Mince Words


From new media to old, very old media

Posted on October 11, 2009 by Marna

I love my friends and my network that alert me to jobs I might not normally find through my channels.

A writer girlfriend emailed me about a Twitter post she was following.  “They are going to announce a job,” she said. I immediately signed on and followed the Twit to find out what was going on.  They were hyping a marketing director job announcement.  “Follow us for news on how to apply,” they said.  How every exciting and almost contest-y.  Get people following a brand and get those brand loyal folks to apply for a job.

This is the essence of social media.  Imagine my disappointment when they Tweeted a street address and zip code to “mail” my cover letter and resume.  WTF?  It is not 1987, after all.  Who would use a new channel, like Twitter, to promote a job, but then gather the resumes through an old channel like USPS.  If you are going to do that, why not suggest pony express or hire a clown to courier it.  I guess they don’t have a green policy either.

I went to their website and emailed my information in order to reduce my carbon resume footprint.  Several hours later, their info@ responder told me I should mail my resume.  OMG.  Seriously?  I debated if this was a company I’d really want to work for.  No, but I did decide that it was a company full of chuckleheads I’d really like to meet to give them some free marketing ideas.

The resume is in the mail with a nice Betty Davis stamp on it.

1 to “From new media to old, very old media”

  1. Elliott says:

    Hmmmm…sounds like they could do with your help



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  • About Marna

    Marna’s writing career started as a Pentagon intern. Early exposure to $500 toilet seat press releases made her appreciate creative nonfiction. Now she has more than 25 years of senior-level marketing and communications success working with Fortune 100 companies, government, nonprofits, small businesses, startups, and agencies.

    Stats: 369 Posts, 128 Comments

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