From new media to old, very old media 1
I love my friends and my network that alert me to jobs I might not normally find through my channels.
A writer girlfriend emailed me about a Twitter post she was following. “They are going to announce a job,” she said. I immediately signed on and followed the Twit to find out what was going on. They were hyping a marketing director job announcement. “Follow us for news on how to apply,” they said. How every exciting and almost contest-y. Get people following a brand and get those brand loyal folks to apply for a job.
This is the essence of social media. Imagine my disappointment when they Tweeted a street address and zip code to “mail” my cover letter and resume. WTF? It is not 1987, after all. Who would use a new channel, like Twitter, to promote a job, but then gather the resumes through an old channel like USPS. If you are going to do that, why not suggest pony express or hire a clown to courier it. I guess they don’t have a green policy either.
I went to their website and emailed my information in order to reduce my carbon resume footprint. Several hours later, their info@ responder told me I should mail my resume. OMG. Seriously? I debated if this was a company I’d really want to work for. No, but I did decide that it was a company full of chuckleheads I’d really like to meet to give them some free marketing ideas.
The resume is in the mail with a nice Betty Davis stamp on it.