She minces no words.

Dont Mince Words

FourSquare adds life 1

Posted on April 16, 2010 by Marna

In the mail on Monday, I received one of those friendly reminders from the local Honda dealership telling me that it was probably time to change oil.  I realized I didn’t come close to hitting their high mileage estimate.

I have become the little old lady of West Hollywood.  Being laid off, there are days my car doesn’t move.  When it does, it is usually to drive to happy hour to met my other laid off friends, or to give Tex a courtesy ride.  I’m averaging 300 miles per month.  That’s just crazy low mileage in this town.  And it is empirical evidence that I don’t have much of a life.

I changed that immediately by adding the FourSquare app to my iPod.  I realize I’m a hypocrite for advising clients to get involved with geolocation apps and not participating myself.  What I didn’t anticipate is the motivation FourSquare can provide to get out of the apartment.  I’ve got check-in’s all over my neighborhood and I am now the Mayor of my apartment building and I’ve been awarded an Adventurer badge because I get out a lot.   I know it is all bullshit, but it is like a Weight Watcher’s weigh-in.  It’s all the motivation I need to feel like I’m making a change in my life.

Today is four square day (4×4 = 16).  It’s like Pi day except the math is so much easier and there’s drinking involved.  Check-ins at The Standard get two-for-one drinks.  The Viper Room has more FourSquare specials:  no cover, cheap drinks, and PBR swag.

I have said many times I don’t do anything unless it gets me a job or gets me laid.  Right now, getting out of the apartment is the first step.

Check-in.  Check me out.

  • About Marna

    Marna’s writing career started as a Pentagon intern. Early exposure to $500 toilet seat press releases made her appreciate creative nonfiction. Now she has more than 25 years of senior-level marketing and communications success working with Fortune 100 companies, government, nonprofits, small businesses, startups, and agencies.

    Stats: 377 Posts, 132 Comments

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